Services
Strategy that delivers in the market.
We help electronics manufacturers build successful distribution partnerships, strengthen their positioning within the sales channel, and market their products effectively.
For distributors, we develop ready-to-use marketing materials and cross-vendor campaigns that showcase relevant solutions and effectively activate their portfolios.
From strategic consulting to hands-on execution, we connect manufacturers and distributors with their target audiences.
01
Distribution consulting for electronics manufacturers
- Market entry strategy
- Strategic guidance for entering new markets through distributors.
- Partner identification
- Research and evaluation of suitable national and international channel partners.
- Distribution models & sales strategies
- Tailored models and strategies to strengthen your distribution network.
- Onboarding support
- Guidance for smooth onboarding with new partners.
- Team training
- Training teams to collaborate effectively with distributors.
02
B2B marketing
- Marketing strategy & planning
- Tailored B2B marketing plans, from development to execution.
- Partner marketing
- Alignment and management of marketing activity with distributors.
- Agency management
- Coordination of advertising, PR and media partners.
- Campaign management
- Integrated campaigns across the relevant channels.
- Content production
- Technical content for engineers and buyers, from product stories to social media.
- Trade shows & events
- Planning and execution of trade shows, conferences and training.
03
Mentoring & speaking
- Keynotes and conference speaking
- Conference talks and workshops on distribution, B2B marketing, leadership, women in electronics and mentoring.
- Mentoring
- Personal guidance for professionals and leaders, focused on clear positioning and measurable career development.
The Common Denominator
Greater visibility, strong distribution partnerships, measurable results
Many small and medium-sized electronics manufacturers develop innovative and technologically advanced products. Yet they often lack the market visibility and access to strong distribution partnerships needed to succeed. At the same time, distributors tend to focus their marketing resources on high-revenue brands, which means promising smaller manufacturers can easily be overlooked within extensive portfolios.
As a specialized consulting team and hands-on partner, we bring both sides together. We understand manufacturers’ needs as well as the processes and challenges of the distribution business.
We help manufacturers identify the right sales channels, position their products successfully with distributors, and strategically develop their relationships with distribution partners.
For distributors, we serve as a single point of contact for several manufacturers we support, simplifying coordination and collaboration. We also develop ready-to-use marketing materials and topic-based campaigns that bring together complementary manufacturers from the distributor’s portfolio. This makes it possible to present relevant applications holistically, activate the portfolio more effectively, and achieve measurable results.
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